Ubuntu 13.10 is out, get it [here](https://www.ubuntu.com)!

This release packs some significant punch – we have the first version of Ubuntu for phones, Mir is shipping on the phone images, a new Ubuntu SDK, an entirely new app developer upload experience, new version of Juju, Juju GUI, smart scopes integrated into the desktop and phone, and more.

The build-up to 13.10 has been intense. Although our core values have remained unchanged, Ubuntu has evolved over the years as we have worked to solve the larger scale challenges facing a consumer and cloud Linux operating system. Interestingly, it feels like we have also changed in the intensity and ambition of how we build Ubuntu. Maybe this is hindsight lying to me, but release cycles seem more intense, more focused, and more ambitious than they have ever felt before. When I compare 13.10 with 11.10 it feels like two different beasts in terms of the goals, opportunities, and challenges we are looking to solve. I feel we are more ambitious in approaching the real challenges we need to focus on.

From a personal perspective, release day is always a mix of emotions. We all put our heart and souls into what we do. For most of us Ubuntu is not just a job or a hobby…it is a passion and a lifestyle; we are not just building software here, but building technological change. My passion for Ubuntu has always been connected to making Open Source available to all; Free Software code is interesting and important, but a lot less valuable if regular people can’t use it to enrich and improve their lives. Accessible, easy to use, safe, and secure Free Software helps people to learn, be creative, be productive, and live better lives. At the heart of this opportunity are communities with a shared sense of identity, mission, and belonging. Communities bring out the best in human beings…they teach us to share, to inspire, and to create together.

More than anything, communities make having a passion *fun*. Working together with others who share your passion is inspiring and motivating, and the Ubuntu community is a wonderful source of inspiration. I feel blessed to work with so many wonderful people every day, all over the world. Thank-you.

As such, release day always feels to me like the world is peeking into our fishbowl to judge how colorful our fins are. I have a pretty thick skin, but I can’t help feeling a little exposed when it comes to feedback about a new release. I care what people think about Ubuntu…I care that people feel as connected and inspired by it as I do. Conversely, given that a global community of volunteers feed into making Ubuntu, I feel somewhat accountable that those looking into our fishbowl appreciate the efforts of everyone who has contributed.

We should never forget that Ubuntu and Open Source is a *gift culture*. People take time away from their families, friends, and Grand Theft Auto V to help bring their passion to our community via the gift of their contributions. I always want release day to be a celebration of our wider set of efforts. This is one of the things I love about Ubuntu: it is fueled by fundamentally good people. We don’t always agree…but we all share the same gene that makes us want to make the world a better place with Free Software. The only difference is where we draw the lines in the sand about how we do that.

In Ubuntu 13.10 we have delivered the first major milestone in our convergence story of the future…that milestone is Ubuntu for phones. I am hugely proud of the team for what they achieved here. This was a ballsy and ambitious goal and everyone hit it with aplomb. We have work to do, but the core foundation is stable, secure, and very usable as a daily phone. I have been using my Ubuntu phone since May and I *love* it.

Some have felt that the desktop release of Ubuntu 13.10 feels a little thin on the ground in terms of features apart from smart scopes and a revised set of versions of the software we ship. This is a fair assertion, but remember that everything that went into the phone will ultimate hit the desktop: Unity 8, Mir, image-based updates, the developer platform, SDK, developer portal and more. This was a *significant* amount of engineering, all of which is laying the groundwork for a single, converged Free Software platform that runs across the phone, desktop, tablet, and TV. As such, while you might not see the technology applied to the desktop yet, we moved the needle significantly forward in achieving this.

On the server and cloud side we have seen significant improvements with Ubuntu 13.10 too. Ubuntu continues to be the most popular guest OS on the cloud and Juju has become more powerful and efficient than ever before. Our charm store has grown significantly in terms of the available charms as well as the capabilities of existing charms, and Juju makes it simple and easy to spin up a complex deployment and scale up and out where needed. This has been eased by Juju GUI which makes transitioning from the service topology on the office white-board to an active running service devilishly simple.

Our community has been at the core of all of these efforts. Just as one example, we had over 140 community members contribute to building the core apps for the phone (Calculator, Calendar, Clock etc). We have also had significant numbers of contributions of auto-pilot tests, countless Juju charms, hundreds of translations, documentation brought up to date, and many events organized to help our community grow and prosper.

Some people have wondered why I have focused members of my team so much on app developers and growing our charmers community. The reason is simple: for Ubuntu to be successful we need *awesome* content. We need great apps, services, music, videos, search results and more. People don’t use devices, systems and clouds because the shell looks nice, they use these systems to consume, create, and share things. Ubuntu is all about a focus on content, and apps and charms are a key part of this. Every app and charm enriches Ubuntu that little bit more, and as such we need to build a new community of developers who are passionate about Ubuntu being able to deliver their creative ideas and visions.

This work has not just been building buzz on Google+. My team architected much of the new app upload process, we ran the Ubuntu App Showdown to hammer the details out of the developer platform, we built [developer.ubuntu.com](https://developer.ubuntu.com) and our support resources, , ran the core apps programme, have been running the Juju charm contest, coordinating charm schools, and working with upstreams and developers to deliver their content. Our goal has been to make the developer experience on Ubuntu *world class*. We still have work to do, but I am so proud of the efforts of the team so far.

Where this counts strategically is that all of this work will ultimately feed into LoCo teams and elsewhere that may not currently feel we are spending too much time on (although rest assured in 14.04 we will focus on LoCos some more). By building an awesome content community it will give our LoCos a better, more fulfilling platform to share, advocate, and promote. In a world of limited resources, this is how I feel I can best use my team’s time.

Well, today is Thursday 17th October 2013 and we just shipped Ubuntu 13.10 for phones, servers, desktops, and clouds.

Tomorrow is Friday 18th October 2013 and we start work on Ubuntu 14.04. This is going to be our biggest LTS yet. You can join us to help us shape Ubuntu 14.04 at our next [Ubuntu Developer Summit](https://uds.ubuntu.com) on 19-21 November 2013 from 2pm-8pm UTC. Everyone is welcome, our summit is open to all and takes place online.

We have tremendous opportunity on the road ahead of us. We are laying down the foundations for a new future of convergence and cloud service orchestration. Today was an important check-point on our journey. Together as a community we have the opportunity to bring more and more technological change to people than ever before. So, go out tonight, celebrate, and tomorrow, let’s get the Ubuntu 14.04 train on the track and make it roar.

Thank-you everyone for all of your contributions.

I believe that in the entire history of Ubuntu we are at the most exciting time we have ever experienced.

With Ubuntu we set out with a clear mission: to build an elegant, beautiful, Free Software platform that brings powerful, easily accessible, technology to all. We are gritted in our determination around this mission.

All the pieces are starting to come together. A powerful converged platform, a beautiful user experience, a new SDK and app upload process, powerful cloud orchestration technologies, and a growing eco-system of users, app developers, and devops.

Awesome technology is not enough though. Silicon Valley is littered with the corpses of many great technologies that didn’t catch on. The key to successful, living, breathing technology is *adoption* and *passionate users and developers*.

## Building Adoption

LoCo Teams are a *critical* piece of how we drive this adoption.

LoCo teams are our front-line troops out there living Ubuntu and sharing it with others. If we have successful LoCo teams we will have a successful Ubuntu.

In recent years we have faced some challenges with LoCo Teams though. Fewer people have been participating in teams, we have some rather bureaucratic processes in place for how and where people can form teams, and LoCo teams are not as optimized for success as they could be. Put simple, I feel our LoCo Team community could benefit from stronger and more visible leadership.

I want to change this. I want to re-energize our LoCo community to bring out the best in our wider community and to open doors to more and more people who can be touched by Ubuntu. I am not talking about just welcoming Linux fans to LoCo teams…but app developers, content creators, devops, partners, general users, and more.

The potential is tantalizing.

For us to achieve this though we need a crisp strategy.

At UDS the other day we had a session that I found personally rather frustrating. At every UDS we always have a session about LoCo Teams, and there are always lots of ideas around what LoCo teams should be doing and how we can support them. These ideas are usually expressed as “*we should do XYZ*” or “*the problem with LoCo teams is XYZ and we need to fix that*”. We always have lots of ideas but few people are willing to sign up to work items to deliver that work.

Ideas are easy to have, delivering real practical solutions that drive improvements is harder, and we need more of the latter. We need people who are *willing to make change happen* in a practical way.

There is too much opportunity with Ubuntu and bringing technology freedom to people to let our LoCo Teams wither on the vine.

## Help Us Lead

Recently the [LoCo Council announced a re-election for seats on the next council](https://lococouncil.ubuntu.com/2013/08/28/call-for-nominations-to-the-loco-council-2/). The LoCo Council is the most natural place for this leadership to occur, and I want to encourage those of you who are willing to commit the time and effort to bring change to LoCo Teams to apply to join.

I want to transition the mental model of how the LoCo Council works from merely joining meetings and reacting to agenda items and tending to the business of the week. I want to see the council bring leadership, challenge the norms, challenge our bottlenecks, and build a culture of innovation and change around our LoCo Teams.

Our community is laden with great people who can bring this kind of leadership, and I want to encourage you to join the council.

We need people who are willing to commit more than providing +1 and -1 votes on our LoCo Council meetings, but people who want to think about the next generation of LoCo Teams and what work needs to be completed to achieve that vision, and commit to driving it forward. I would ask that only those of you willing to (a) lead and (b) commit time to actively participate in the strategy the council focuses on should apply. If you can only commit to joining the LoCo Council meetings and not driving strategy and leadership forward, please don’t apply to join.

This is not to suggest our existing and previous LoCo Councils has and have not been doing great work; I am tremendously thankful for their remarkable contributions. I just think we need to amp up our game, in much of the same way we have been amping up the Ubuntu platform. Now is our opportunity and we need to grasp it with both hands.

This is a tremendous opportunity for great leaders to have a real world-changing impact on Ubuntu and Free Software in general.

If you are excited about the opportunity of re-energizing LoCo Teams, bringing leadership, and challenging the norm, I strongly encourage you to apply. Please share your ideas for leadership and change in your application.

I am doggedly committed to helping to make our LoCo Teams successful and I have some ideas around how we do this when the new council is formed. I am looking forward to working with our new generation of leaders to help our LoCo Teams to do incredible world-changing work with an incredible world-changing platform.