Many of you will have heard about Ubuntu’s convergence goals on the client side — running a single, consistent code-base and experience that adapts to phones, desktops, tablets, and TVs…but are you aware of our *convergence on the cloud*?
Ubuntu and our cloud orchestration service, [Juju](https://juju.ubuntu.com), provides a platform and the tools to be able to deploy your service (from a simple blog to a full enterprise and production deployment) across a range of clouds…be it a public cloud, private cloud, or bare metal. Prototyping, staging, deploying to production, and scaling up are simple.
At the heart of Juju are the charms…the range of components that form a service (e.g. WordPress, Hadoop, Mongo, Drupal etc). Inside each charm is an encapsulation of best practice from domain experts for each component that automates how charms relate together in your service. Best practice connected to best practice in a service that easily scales is the backbone of Juju.
In much the same way we are building a consistent experience and set of features that run across phones, desktop, tablets, and TVs, we are also building a consistent experience and set of tools for delivering services across different clouds, bare metal, or local containers. Ubuntu for clouds is not merely bound to a single cloud…the point is that what matters is your service and you can easily migrate your service between public and private clouds and bare metal. Again, a converged experience across multiple services.
On the client side this convergence means a more consistent user experience with no fragmentation, consistent platform for deploying content across devices that is cheaper to deploy, and makes multiple product lines available to vendors and builds institutional knowledge across different product lines.
On the cloud side this convergence means that you are in control of your service. When you or your staff know how to use Ubuntu and the cloud orchestration tools we provide (such as Juju), you are in control of your service and you can prototype and deploy it where you want easily, whether a private or public cloud or bare metal, scale out when required, and build consistent institutional knowledge.
What makes Ubuntu on the cloud even more interesting is that Juju GUI also crosses the chasm between service topology on the office whiteboard and a running service – you can literally draw your service and everything spins up effortlessly.
Ubuntu is all about convergence and bringing simplicity and power to our devices, to our clouds, and all powered by Open Source.